Meet The CEO Who Purposefully Got Shot In The Nuts

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Remember the guy who purposefully got his windshield shot at while he was behind the wheel, just to prove how strong his bulletproof glass was? Well that man has just been one upped in a big way. Enter Jeremiah Raber, the CEO of a protective cup company called Nutshellz, who believed in his product so much, that he took a shot to the balls to prove it. Taking the shot was his friend and business partner Matt Heck, who thankfully bulls-eyed the cup without any problems.

The company has a Kickstarter page that has only raised a little of $1,000 so far, so give the man a few sheckles if you feel so inclined.

Nutshellz was featured on The Discovery Channel if you want to see some of the science behind the cup.

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